Krafters offers a holistic range of services aimed at empowering home-based workers, skilled youth, and micro and small enterprises (MSEs)through a unique blend of traditional craftsmanship, modern enterprisedevelopment, and digital innovation.
Market-Driven Craft Production
Engage rural artisans and home-based workers to produce
high-quality, culturally rooted products that fuse traditional
techniques withmodern functionality.
Operate a dual production model:
• Krafters-designed collections produced by artisans for fair wage so
• Artisan-designed products marketed under flexible, revenue-sharing terms
Capacity Building & Skill Development
Krafters provides training for technical skills, enterprise development,and digital literacy, tailored for home-based workers and youth:
• Craft & Technical Skills: Textile, leather, weaving, woodwork, foodpreservation, beautician, marble mosaic, etc.
• Business Skills: Financial literacy, costing, pricing, marketing,customer engagement, and compliance.
• Digital Skills: Training on platforms like Facebook, Shopify, Instagram, YouTube, Etsy, Daraz and Ali Express, including account setup, product profiling, and online selling.
Cluster-Based Manufacturing
Organize artisans and micro-enterprises into community clustersacross KPK and GB for home-based production.
• Provide ongoing support in sample development, raw material sourcing, and quality control.
• Focus on increasing productivity while enabling artisans, specially women to work within their local environment.
Digital Integration
Development of the Hub App a one-window Android platform enabling artisans to:
• Register and showcase their businesse to access training, e-commerce tools, financial linkages and enterprise support.
• Connect with formal markets and document their presence in the informal economy·
• Integration of artisans into digital ecosystems to promote visibility,traceability, and growth.
Market Access & Sales Support
• Promote products through online platforms (Facebook, Daraz, Etsy, etc.) and offline channels (departmental stores, exhibitions, corporate linkages).
• Facilitate participation in national expos and buyer-seller events to build direct connections with markets.
• Offer marketing support to individual artisans and small enterprises with limited access to commercial platforms.
Monitoring, Documentation & Inclusion
• Maintain a robust artisan and MSME database to track training, progress,and support needs.
• Ensure ongoing inclusion of women, minorities, and differently abled individuals in all interventions.
• Promote fair labor practices, gender equity, and ESG compliant operations in production and management.
Financial Inclusion & Enterprise Facilitation
• Support artisans and micro-entrepreneurs in accessing working capital,raw materials, and exhibition participation.
• Link skilled youth and MSMEs to microfinance institutions (MFIs), digital financial institutions (DFIs), and formal registration bodies (e.g. SECP,FBR, banks).
• Assist in product registration, business formalization, and financial management.